Loma Habits

Privacy

Loma stores your habits on your device. There is no account system and no server of mine. This page is the long version of that, including iCloud Drive backup and the three places where the website behaves differently from the app.

The app

Loma has no accounts, no sign-up and no login. It never asks for your name, your email address or your phone number, because there is nothing it could do with them.

Your habits, your completions, your skips and your settings are written to storage on your iPhone and stay there. They are covered by your device passcode, and by whatever whole-device iCloud Backup you already run in iOS, and by nothing else, because nothing else is involved.

The app contains no analytics, no crash reporting, no advertising identifiers and no third-party software of any kind. There is no code in it that could report your behaviour back to me, so there is no setting to turn that off.

You can export everything you have recorded to a CSV file at any time, in the free version as much as the paid one.

iCloud Drive backup

This is Loma's own backup and it is not iOS's iCloud Backup, which copies your whole device. This one is a switch inside Loma, and it covers Loma's data only.

It is off when you install Loma and stays off until you turn it on. It is available to everyone, the free version included.

With it off, your habits never leave the iPhone they were recorded on.

With it on, a copy of your Loma data is written to your own iCloud Drive, so that you can put it back if you delete the app and install it again. It goes to Apple, into the part of your account that you can reach and I cannot. I have no access to it, no way to request it and no copy of it, because I run no server for this. Apple handles that data under Apple's privacy policy.

It is a backup, not a sync. Loma does not use it to keep two devices showing the same list.

Turning it off stops the backup file being updated, and that is all it does. The copy already in your iCloud Drive stays there until you delete it, and everything on your device stays on it.

Notifications

If you turn on reminders, iOS schedules them on the device. The text and timing are worked out on your iPhone, and no reminder passes through a server of mine.

Buying Loma Plus

The one-time purchase is handled entirely by Apple through the App Store. Your payment details go to Apple and are never visible to me. What I receive from Apple is a sales report with no identifying information in it.

This website

lomahabits.com sets no cookies, so there is no cookie banner to dismiss.

Traffic is measured with Cloudflare Web Analytics, which is cookieless and records no personal data. It counts page views, referrers and rough locations in aggregate. It cannot identify you and it does not follow you to other sites. Being honest about the mechanics: until you play the video, this is the one piece of the site that loads a file from a domain other than lomahabits.com, a small measurement script served by Cloudflare. The measurements themselves are sent back to lomahabits.com.

The site is hosted on Cloudflare Pages. Like every web host, Cloudflare processes the requests your browser makes, including your IP address, in order to serve the page and to block abuse.

The video

The video on the homepage is hosted on YouTube. Until you press play it is a still image served by lomahabits.com, and your browser does not contact YouTube at all.

Pressing play loads YouTube's player from youtube-nocookie.com, the privacy-enhanced version YouTube offers for embedded videos. From then on YouTube receives your IP address and the fact that you watched, and it may store information in your browser. YouTube handles that under Google's privacy policy.

The beta list

If you choose to leave your email address to join the beta, that address goes to EmailOctopus, who run the mailing list. They send you a confirmation email first, and you are only on the list once you click the link in it. Every email includes an unsubscribe link, and unsubscribing removes you.

I keep no copy of your address. There is no database on my side to keep it in. The address is used for the beta: sending you your TestFlight invite, telling you about new builds, and letting you know when Loma reaches the App Store.

Things that never happen

Your rights

Because the app holds your data on your own device, you already have it. Deleting the app deletes it, and exporting to CSV takes a copy with you. If you turned on iCloud Drive backup, the copy in your iCloud Drive is yours to delete. It is not shown in the Files app, so the place to remove it is Settings, then iCloud, then Storage, then Loma Habits, then Delete data from iCloud.

For the mailing list, you can unsubscribe from any email, and you can write to me to ask what is held and to have it deleted. Under UK and EU data protection law you have the right to access, correct, erase and port that data, and to complain to the Information Commissioner's Office.

Changes

If this policy changes in a way that affects what is collected, the date below changes with it and the previous version stays available on request.

Contact

Yalin Solmaz, London, United Kingdom. [email protected]

Last updated 19 September 2026.