Loma Habits Beta

A habit tracker for iPhone

Build habits that stick.

Loma turns habit building into a climb. Each repetition moves you further up the hill, and camps along the way bank your progress, so one bad day never costs you the lot.

Join the beta on TestFlight Watch it in action

Free and fully unlocked for testers. iPhone, iOS 26 or later.

Picking a habit back up after a pause is far easier than starting from scratch. Streak counters ignore that. Loma is built on it.

Streak apps

47 → 0

one missed day,
back to zero

Loma

camps hold

a miss slips you back,
never below a camp

When University College London researchers tracked real habits forming, automaticity took a median of 66 days, with individuals ranging from 18 to 254. Better yet, they found that missing a day did not materially affect the outcome. Loma keeps you company camp to camp, until the habit becomes part of you.

Lally, van Jaarsveld, Potts & Wardle (2010), European Journal of Social Psychology.

A day in Loma

Loads from YouTube when you press play.

Sorted by what's next.

Everything due today, on one screen, ordered by how much time you have left. No dashboards to interpret and no charts to study.

Open the app and the answer to "what now" is at the top. Swipe right to complete, swipe left to skip.

Loma at 10:08. Read a book, Drink water and Walk are due today at the top; Vitamins and Stretch sit under a rule reading nothing below is due yet. A daytime sky and hill run behind the list. The same list at 02:24. Only Drink water is due today; everything else is due tomorrow. The sky behind the hill is dark, with stars and a hot-air balloon.

A skip holds your place.

A skip is a decision, not a failure, so your marker stays where it is. A day without a decision is a miss, and that slips you back a little, though never below your last camp. Skipping costs you nothing and earns you nothing.

Loma at 06:05. The hill across the top carries seven camps and a marker for each habit, with 82 completions and 2 today. Read a book is swiped right to reveal a green Complete, and Drink water swiped left to reveal Skip. One habit on its own, Journal, three times per week. A card reads Settling in, four more and you reach Timber hut, above a strip of the seven camps with the habit's marker sitting between the second and third. Below it, this habit so far: 7 completed, 1 skipped holds your place, 14 missed half a step back.

Any rhythm.

Build habits on any rhythm: every day, three times a week, twice a month, or whenever suits. Add a timer to any of them and it runs inline, right in the list.

Adding a habit. The sentence reads I want to Meditate, choose a schedule, above a sheet offering Flexible or Specific days. Flexible is selected and the picker is set to 5 times per week. The same sheet with Specific days selected instead. Weekly is chosen over Monthly, Mon, Wed and Fri are picked out of the seven days, it repeats every 1 week, and the summary reads every Mon, Wed, Fri.

The same list, on your wrist.

Loma on Apple Watch is the same list, sorted the same way. Swipe right to complete, swipe left to skip, and start a habit's timer from its row. Reach a camp and your wrist tells you which one. Loma on Apple Watch is a Loma Plus feature.

Loma on Apple Watch Ultra at 23:58. Under Today's focus, Drink water is swiped right to reveal a green check; Stretch below it carries a timer button, and Walk follows. The watch at midnight. A small picture of two tents on the hill, then Vitamins reached, Two tents, Camp 3 of 7, and a button reading Keep climbing. A watch face reading Mon 28 Sep, 23:59, with three Loma complications along the bottom: two habits' progress rings, showing 3 and 4, either side of the app's own mark.

The sky

An interactive sky.

The sky behind the hill is the real hour. Tap the sky and watch what glides across it. None of it makes you more productive. All of it makes the app worth opening, which in a daily habit app turns out to be the same thing.

Drag the hour  

Beyond the app

Widgets and Live Activities.

Ten Home Screen widgets and three for the Lock Screen, carrying the same hill and the same live sky. Live Activities for running timers, on the Lock Screen and in the Dynamic Island.

Privacy

Yours, privately.

No account. No sign-up. No email. Your habits live on your device.

iCloud Drive backup is optional, off until you turn it on, and when it is on, the copy goes to your own Apple account rather than to a server of mine.

You can export everything to CSV whenever you like, in the free version as much as the paid one.

What you get

Pay once.

Free$0
  • 2 habits
  • Reminders
  • Dark mode
  • CSV export
  • iCloud Drive backup
Plus$9.99 once*
  • Everything in Free
  • Unlimited habits
  • Apple Watch app
  • Vacation mode
  • All themes

*or the equivalent where you are

One payment, and that is the only payment there is. No subscription, no trial that quietly converts, no tier taken away later.

Software used to work this way. It still can.

Join the beta

Everything is unlocked, free, for the whole beta. In return I'd love to know how it feels on a real device: the motion, the haptics, the sounds.

iPhone, iOS 26 or later.